Monday, February 11, 2008

Circuit City prototype comes to Houston

Circuit City is debuting a new store concept called "The City" at Deerbrook Mall on Valentine's Day.

The City will be an interactive store with a more selective inventory of electronics. Computers, cameras and video games will be available for testing on a new open floor plan.

The store is scheduled to open on Feb. 14 at Deerbrook Mall, which is located in Humble at the intersection of U.S. 59 and F.M. 1960.

Justin Roche, Deerbrook's general manager, says Circuit City is moving from a few miles away into the 24,000-square-foot top floor of what was a Mervyn's store. Circuit City's employees are being transferred to the new location and retrained, he says.

The City is making a local debut four months after the national retailer launched its interactive store prototype.

No comments: