What's Up With Google?

Gasoline pump maker Gilbarco Veeder-Root on Wednesday unveiled a new service that lets drivers use Google (NSDQ: GOOG) Maps at the pump to get directions to destinations chosen by gas station owners. The service, unveiled at the National Association of Convenience Stores conference in Atlanta, is part of Gilbarco's Applause media system, which has been incorporated in its Encore pumps with color screens and Internet connections. Applause is an extension of Gilbarco's SMART Merchandising system that retailers can use to display promotions and advertisements, and offer coupons through the pump's receipt printer.